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BREAKING · AI

Inside the agency holding companies quietly building their own foundation models

Three of the six largest holding groups now run proprietary model training, not to compete with OpenAI, but to own the layer that touches client data.

By Jordan Ellis · 6 min read · 2 hours ago

New

MARKETING AUTOMATION

The prompt-ops job title nobody wanted a year ago now pays six figures

Agencies are hiring for a role that didn't exist at last year's upfronts.

4 min · Today

AI ETHICS

Why three major brands pulled their AI-generated ad campaigns this month

A wave of quiet retractions signals brand safety concerns are catching up with adoption speed.

7 min · Yesterday

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AI-NATIVE AGENCIES

The five-person shop outbidding 200-person agencies on enterprise pitches

How a fully AI-tooled team is winning briefs that used to require a floor of people.

5 min · 2 days ago

GENERATIVE AI

Inside the model-licensing deals brands are signing without telling their agencies

Direct licensing is quietly cutting agencies out of a growing slice of production budgets.

6 min · 3 days ago

New

FINTECH

How one neobank's AI copywriting stack cut campaign turnaround from weeks to hours

A behind-the-scenes look at the tooling replacing a six-person copy team.

5 min · 4 days ago

AI GOVERNANCE

The compliance clause every marketing contract needs in 2026

Legal teams are rewriting vendor agreements around model provenance and training data.

8 min · 5 days ago

MOST READ THIS WEEK

01

The prompt-ops job title nobody wanted a year ago now pays six figures

02

Why three major brands pulled their AI-generated ad campaigns this month

03

Inside the agency holding companies quietly building their own foundation models

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