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Brand strategy, campaign breakdowns and the marketing decisions defining how companies build and defend market share.

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Effectiveness

Demand is built before the click, Seven and SCA research argues

July 23, 2026

Brand

Square's first Australian brand campaign bets on the local high street — with Watts, Ricciardo and Fanning

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The prompt-ops job title nobody wanted a year ago now pays six figures

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Why three major brands pulled their AI-generated ad campaigns this month

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Inside the agency holding companies quietly building their own foundation models

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