Founder & Editor
Jordan covers the business of marketing — agency economics, martech consolidation and the deals reshaping who owns the client relationship. Previously led B2B coverage at a national trade title for six years before founding SHWAY MEDIA.
Articles
Years covering the industry
Following
New
MARKETING AUTOMATION
Agencies are hiring for a role that didn't exist at last year's upfronts.
4 min · Today
AI ETHICS
A wave of quiet retractions signals brand safety concerns are catching up with adoption speed.
7 min · Yesterday
Sponsored
AI-NATIVE AGENCIES
How a fully AI-tooled team is winning briefs that used to require a floor of people.
5 min · 2 days ago
GENERATIVE AI
Direct licensing is quietly cutting agencies out of a growing slice of production budgets.
6 min · 3 days ago
Joined SHWAY
Jan 2026
Based in
London, UK
Beat
Agency & Martech
Contact
jordan@shway.media
A once-weekly digest of everything Jordan publishes — no other noise.