Live · Market update in 4h
Jordan covers the business of marketing — agency economics, martech consolidation and the deals reshaping who owns the client relationship. Previously led B2B coverage at a national trade title for six years before founding SHWAY MEDIA.
Three of the six largest holding groups now run proprietary model training.
Retail giants are now selling ad inventory that rivals search and social in scale.
Members-only breakdown of how trading teams are restructuring around retail media.
What each deal signals about where consolidation is headed next.
A once-weekly digest of everything Jordan publishes — no other noise.