Meta auto-enrolled brands into AI ad tools. Now it says the mistakes are your problem

Why it matters for Australian advertisers: Australian advertisers use the same Ads Manager and Advantage+ automation suite, and Meta has made no public statement that auto-enrolment works differently in this market. Any advertiser running Meta campaigns should audit which AI creative enhancements are switched on at the account and campaign level, brief whoever owns the account on Meta’s terms-of-service position, and build creative review into the trafficking workflow — because if the AI misrepresents your product, the primary Australian Consumer Law exposure for a misleading representation sits with the advertiser, not the platform. This lands alongside Meta’s new automatic AI-info labels, meaning brands can now be both auto-enrolled into AI alterations and auto-labelled for them.