Live · Market update in 4h

BREAKING · AI

Inside the agency holding companies quietly building their own foundation models

Three of the six largest holding groups now run proprietary model training not to compete with OpenAI, but to own the layer that touches client data.

Jordan Ellis

6 min read  ·  2 hours ago

SHWAY MEDIA can confirm the deal closed Thursday evening, with terms that value the target agency at roughly 8x trailing EBITDA — well above the sector's recent average of 5.4x.

“This isn’t about replacing OpenAI. It’s about owning the layer that touches the client’s data.”

Get more like this in your inbox

The SHWAY Daily Briefing — one email, every weekday morning, on the deals and data shaping the industry.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Continue reading with SHWAY Members

$28/month — unlimited access to every report, ranking and briefing SHWAY publishes.

SPONSORED CONTENT · NATIVE UNIT

Built for brands managing first-party data at scale

© 2026 SHWAY MEDIA. All rights reserved.